Figma
UX Designer
1 month
Project Overview
PharmaCatalyst is a next-generation “super app” designed to streamline and centralize the creation of promotional content in the highly regulated pharmaceutical industry. From concept to final delivery, PharmaCatalyst consolidates every step—ideation, content generation, review, and compliance checks—into a single, user-friendly hub. By leveraging AI-powered modules, teams can produce engaging banners, videos, and written assets tailored to meet stringent regulatory requirements while accelerating overall time-to-market.
Project Description
Introducing “PharmaCatalyst”—a next-generation super app designed to empower pharmaceutical teams in planning, creating, and approving high-impact promotional content under strict regulatory guidelines. From early ideation and target persona selection to AI-driven concept generation and multi-stage MLR reviews, PharmaCatalyst provides a single, streamlined workspace that drastically reduces turnaround times while maintaining brand integrity and compliance.
Key Screens & Features
1. Dashboard / Home
• Modules at a Glance: “Brand IQ,” “Content AI Studio,” “Creative AI Lab,” etc.
• Quick Access: One-click to initiate projects, manage tasks, or discover time-saving tips.
2. Create Campaign
• Stepwise Setup (Ignite → Improve → Illustrate): Define campaign objectives, target persona, markets, and goals.
• Brief Upload & Templates: Drag-and-drop briefs (PDF, Word, PPT) or download a standardized template.
3. AI Concept Generation
• Visual & Textual Brainstorms: Generate on-brand imagery and copy in seconds, with “Brand Guardrails” applied automatically.
• Edit & Save: Seamlessly refine the generated content, then “Save” or “Re-Generate” based on feedback.
4. Projects / Task Board
• Centralized Task Management: Filter tasks by channels (Email, Banner, iDetail), modules (Content Replicator, Brain IQ), or MLR status.
• Collaboration: Tag teams, track progress, and view approvals or rejections at a glance.
Problem Statement
How might we centralize the pharmaceutical marketing content-creation, editing, and regulatory review process so that teams can maintain compliance, avoid version-control errors, and deliver timely, engaging campaigns without workflow bottlenecks?
Process
Key Takeaways
Ideation
Final Wireframe
Solution
PharmaCatalyst addresses every stage of the promotional content lifecycle in a holistic, user-friendly environment:
1. Unified Campaign Creation
• Step-by-Step Wizard: Guides users in defining campaign objectives, target personas, and markets.
• Brief Management: Drag-and-drop file upload with quick reference templates ensures all teams have the latest documents.
2. AI-Driven Concept Generation
• Automated Ideation: Transform briefs into instant creative options—text, visuals, or entire concept boards.
• Real-Time Brand Guardrails: Embedded brand and regulatory checks continuously scan creative outputs for compliance.
3. Collaborative Workflows & Task Management
• Central Task Board: A single pane for tracking campaign tasks, MLR status, and upcoming deadlines.
• Multi-Role Collaboration: Marketers, legal experts, designers, and agency partners all work in sync via in-app comments, approvals, or requests for changes.
4. Robust MLR Integration
• Built-In Regulatory Checkpoints: Automatic MLR readiness scoring flags potential legal or compliance pitfalls early in the design cycle.
• Version Control & Audit Trails: Each revision is documented for swift, transparent audits and final sign-offs.
5. Seamless Publishing & Analytics
• Channel Flexibility: Adapt and deploy approved content to various channels (email, banners, iDetail, social media) from one interface.
• Performance Insights: Monitor campaign effectiveness with basic analytics and gather learnings for subsequent cycles.
Key Benefits
Faster Go-to-Market: Eliminate repetitive exports and reviews by keeping everything ideation, design, compliance under one roof.
• Reduced Compliance Risks: Real-time MLR checks minimize errors and prevent last-minute rejections.
• Streamlined Collaboration: Organized task flows and integrated communication foster alignment across diverse teams.
• Scalable & Future-Ready: Architecture designed to incorporate new AI features, modules, and regulatory updates as the industry evolves.
Conclusion
With PharmaCatalyst, pharmaceutical marketing teams can confidently ideate, create, review, and distribute promotional assets in a fraction of the time once required. By merging AI-powered innovation, regulatory intelligence, and collaborative workflows, this super app redefines how drug promotions are developed, enabling faster launches, improved compliance, and a strategically consistent brand experience worldwide.
